About Strides

"You’ve been running, but are you running in the right direction?"

You lead a medium-sized business. Your competent team is trying hard. But the results feel stagnant. You’re working hard, yet it feels like you’re running on a treadmill—there’s motion, but no real forward movement.

Scaling has become a struggle. Or things have plateaued. It’s been the same routine for years, and you’re stuck doing more of the same, hoping for better results.

This is a scenario countless business leaders find themselves in. They’re excellent at putting out fires but never truly building something lasting. Success, it turns out, is more than hard work—it’s about running in the right direction. The question is: are you?

"It’s not time you lack—it’s direction."

People often complain about not having enough time. But here’s the truth: the real problem isn’t time; it’s direction. You’re trying to do more with the same resources, but without a clear strategy, all that effort scatters.

In business, running faster won’t fix this. The struggle to scale, the stall in growth, the endless firefighting—it all stems from a lack of clarity. Without a clear strategy, decisions feel like a gamble. Meetings become a cycle, and progress remains elusive.

And here’s where most companies falter: they don’t realize that the lack of strategy is the problem. They push harder, thinking effort will eventually break the cycle. But effort alone won’t do it—clarity will.

About Strides

"You’ve been running, but are you running in the right direction?"

You lead a medium-sized business. Your competent team is trying hard. But the results feel stagnant. You’re working hard, yet it feels like you’re running on a treadmill—there’s motion, but no real forward movement.

Scaling has become a struggle. Or things have plateaued. It’s been the same routine for years, and you’re stuck doing more of the same, hoping for better results.

This is a scenario countless business leaders find themselves in. They’re excellent at putting out fires but never truly building something lasting. Success, it turns out, is more than hard work—it’s about running in the right direction. The question is: are you?

"It’s not time you lack—it’s direction."

People often complain about not having enough time. But here’s the truth: the real problem isn’t time; it’s direction. You’re trying to do more with the same resources, but without a clear strategy, all that effort scatters.

In business, running faster won’t fix this. The struggle to scale, the stall in growth, the endless firefighting—it all stems from a lack of clarity. Without a clear strategy, decisions feel like a gamble. Meetings become a cycle, and progress remains elusive.

And here’s where most companies falter: they don’t realize that the lack of strategy is the problem. They push harder, thinking effort will eventually break the cycle. But effort alone won’t do it—clarity will.

The Aha Moment:

"Strategy always beats advantages."

In 2004 and 2005, I led my team to the World Championship in Counter-Strike. We weren’t the most skilled players individually. Other teams had better aim, faster reflexes, and more talent. But we mastered something far more valuable: strategy.

We recognized patterns and anticipated moves long before our opponents did. While they relied on raw talent, we played to our strengths—understanding the game as a whole. Our edge was seeing several moves ahead and executing with surgical precision.

But that wasn’t just a lesson in gaming—it was a lesson in life and business. Strategy always beats advantages. In business or on the battlefield, planning wins over brute force. Those who can anticipate and strategize have a better chance of winning.

In military operations, strategy is a matter of life and death. There’s a popular belief in the business world that a mediocre strategy well-executed will outperform a brilliant strategy poorly executed. The military doesn’t believe this because soldiers' lives are lost due to mediocre strategies. Businesses should treat strategy with the same seriousness because the future of your company is at stake.

"Strategy isn’t a luxury—it’s a time saver."

Let me guess: you’re too busy putting out fires to even think about strategy, right? You’re juggling a dozen tasks, leading meetings and making decisions. Strategy sounds like something you’ll get to eventually, but right now, there’s no time.

The irony is, it’s strategy that saves you time. It’s what allows you to work smarter, not harder. It’s what makes decisions clearer and execution smoother. Without strategy, you’re throwing more effort into solving the wrong problems.

That’s where we come in. We specialize in making strategy accessible, efficient, and tailored specifically to your business. We dig deep into your processes, market, and vision to craft a strategy that aligns every part of your business toward growth.

We offer custom, end-to-end solutions. We focus on speed, intimacy, precision, and efficiency—all without the inflated fees of larger firms. Unlike the big players like McKinsey and BCG, we’re leaner, faster, and more personal. Strategy isn’t a luxury; it’s a necessity. And it’s what we do best.

"Strategy is an art—but it’s guided by science."

Most businesses think they’re too busy to focus on strategy. They push it aside, thinking that execution alone will drive results. But here’s the truth: strategy is the engine behind every successful execution.

But strategy alone isn’t enough. Discipline separates success from failure. It's the ability to stick to the strategy when things get tough. I’ve learned through many wins and failures that discipline is the glue that ties everything together.

Our approach is simple but effective: We don’t just deliver a strategy. We provide a strict framework. It will keep you on track when challenges arise. We help you stay committed when others would give up, and that’s where true success lies. It’s not about working harder. It’s about working smarter. Use strategy as your compass and discipline as your guide.

"Success is inevitable when guided by clarity and discipline."

Success isn’t a lucky break—it’s the natural outcome when you have the right strategy in place. Clarity and discipline turn obstacles into opportunities and chaos into structured progress.

Ready to create a competitive advantage through strategy alone?

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